At the very top of our To-Do List was finding a way to make our unique and 'unrecyclable' products and packaging zero waste. And after a few years of serious hustle — and refusing to accept 'no' from people who said it just wasn't possible — we struck a partnership with the good people at TerraCycle®, the global leader in innovative sustainability solutions to help us create a viable recycling solution fully funded by Wrinkles Schminkles.
Now, everything we make (except for our sheet masks which are 100% biodegradable) can be oh-so-easily recycled and given a second life as raw materials used to create new products. In other great news: it won’t cost you anything to get involved. The Wrinkles Schminkles Recycling Program is entirely funded by us by paying to ship your used products and packaging to a TerraCycle®warehouse where it is sorted, cleaned and transformed into something new.
Now, Wrinkles Schminkles is not only the Pioneer of the Reusable Wrinkle Patch, we are also the pioneer of the world's first Silicone Patch recycling program, leading the way with a reduced footprint.
Q: Is Wrinkles Schminkles a sustainable skincare brand or a full zero waste skincare brand?
A: As of May 2023 Wrinkles Schminkles is proud to be ‘zero waste’. All of our products, packaging and components are fully recyclable except for our already biodegradable sheet masks!
Q: Can Wrinkles Schminkles skincare bottles be recycled?
A: Yes, our recycling program with TerraCycle® enables our skincare bottles to be returned to us and then shipped to TerraCycle® to be sorted, cleaned and transformed at the TerraCycle® warehouses.
Q: Why should I recycle using the Wrinkles Schminkles recycling program rather than use simple kerbside recycling?
A: Relying on kerbside yellow recycling bins are comically referred to as ‘wish-cycling’ as you toss things into this bin and hope for the best. The reality is unless you are using dedicated recycling programs, chances are your products are still ending up in landfill.
Q: Why is recyclable cosmetic packaging hard to come by?
A: Recycling beauty and skincare products is far more complex than standard recycling due to small sizing issues (difficult to sort), mixed material composition, sprays and caps featuring springs, pumps or mechanisms and color treated plastic or glass.
Q: What is the Wrinkles Schminkles range being recycled into?
A: Our zero waste skincare range including both the products and packaging are being recycled into items such as plastic planter pots, industrial drainage piping and plastic lumber (which can create picnic tables, chairs and garden beds).
